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2 DESCRIPTION: THIS is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. This solicitation is being issued as a Request for Quote (RFQ) and the intent is to award a firm fixed price one year contract. The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-26. All questions must be submitted to Jennifer Nowak, Contracting Specialist, by e-mail only before deadline EST. All responses to questions that may affect offers will be incorporated into a written amendment to the solicitation. Technical questions and Quotes must be sent by email to Jennifer.Nowak@va.gov Statement of Work (SOW) DAYTON VA MEDICAL CENTER BILLBOARD ADVERTISING CAMPAIGN General: The Contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in document as Government Furnished, to perform Advertising Services (non-personal service) ad defined within this document. Objectives: Provide professional advertising services to increase awareness about Dayton VA Medical Center benefits, programs, and services for Veterans not enrolled at Dayton VAMC. Target Demographic: Veterans between ages 18-55, women Veterans, Veterans living in rural areas and Veterans not enrolled at Dayton VAMC. Background: Dayton VA is seeking a billboard marketing/advertising campaign which ensures targeted demographic engagement through the billboard platform to increase awareness and grow the Veteran population to meet our projected goal of enrolling 2888 Veterans per year. The Period of Performance associated with billboard advertising shall be a one-year period anticipated to be 1 June 2026 31 May 2027. Place and Performance of Services: Billboard advertising shall target the Greater Dayton/Miami Valley area including rural areas in our 17-county catchment area. Quality Control (QC): The Contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this SOW. The Contractor shall develop and implement procedures to identify, prevent and ensure non-recurrences of defective services. The Contractor s QCP is how it assures itself that work complies with the requirements of the contract. As a minimum, the Contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). Quality Assurance (QA): The Government will evaluate the Contractor's performance under this contract in accordance with an internal Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on how the Government will ensure that the Contractor has performed in accordance with the performance standards. Contra…
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