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Questions & Answers 36C25026Q0485 Billboard Advertising Question 1: Will the government consider relevant subcontractor past performance in the evaluation if it is clearly attributed and relevant to the offeror s proposed solution?  Answer: All factors will be considered. Question 2: Is there a preferred breakdown between standard bulletins, posters, mobile billboard units, and digital billboards? Are posters required or optional? Answer: Posters are NOT required. No preferred breakdown specified. Question 3: Please clarify whether mobile billboards/geo-fencing means physical moving billboards, digital/mobile advertising, or both.  Answer: Mobile billboards (ex. Buses) Geofencing (software based virtual perimeter) is not a consideration. Question 4: Must possess ANG graphics is referenced. Should bidders include ANG (Air National Guard) graphics, or is this an error/holdover from another RFP? Please specify what graphic standards are required. Answer: ANG(a professional brand of graphics) is NOT required. Question 5: There are conflicting impression requirements (18 million minimum total, 8.5 million for digital/mobile). Please clarify the required breakdown by media type/platform. Answer: 18 million for the term of the campaign for billboards. Question 6: What specific data formats/metrics are required in the reporting and how should real-time reporting be provided (dashboard, emailed summaries, etc.)? Does the government have a preference, or should the contractor provide this solution? Answer: Contractor provides the solution based on the monthly required reporting. Question 7: Is there an advanced template/brand guideline/imagery the VA will provide prior to contract award to assist offerors with proposed creative development? Answer: No. Advertising imagery and branding will be provided by VA National. ** Question 8: Is there an estimated budget range or historical spend for either solicitation? Without a budget range, offerors may submit plans that are technically responsive but not realistically comparable. Answer: No amount is provided. This is contractor opportunity to give us this information. Question 9: Should pricing assume the full anticipated period of performance of June 1, 2026, through May 31, 2027, for both solicitations? Answer: Billboards is separate from TV/Internet/Radio. These will be 2 different contracts and yes pricing should be for a one-year period of performance. Question 10: For billboard advertising, should offerors price a fixed 12-month schedule, or may offerors propose flights of different durations based on location, inventory, impression delivery and campaign strategy? Answer: Both can be submitted. Question 11: For paid media, will the Government accept pricing based on net media cost plus a disclosed agency planning/management/placement fee, such as a standard agency commission, or does the Government require a single all-inclusive firm fixed price? Answer: single all-inclusive firm fixed price. Questio…
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