• The Oregon Army National Guard Recruiting and Retention Battalion (RRB) utilizes contractors for their expertise in marketing solutions.
• A contractor with unique experience is required, focusing on non-prior service (NPS) market appeal under 17-34 years of age targeting.
• Marketing program development should prioritize data-driven approach to effectively engage NPS individuals; details are outlined in the attached Performance Work Statement.
• The campaign targets viewers aged 18-49 through strategically placed ads on KPTV Fox 12, including morning news programs, sports broadcasts, and lifestyle shows, to meet lead generation goals.
• Integration of on-air sponsorship with existing programming will improve brand awareness by placing key messaging in prominent spots.
• Performance reporting using ORARNG data will track campaign effectiveness against predetermined objectives, ensuring a high ROI for media spend and budget allocation.
• Proprietary analytical tools analyze recruitment outcomes and visibility to identify effective ad placements, on-air spots, and audience segments driving desired metrics.
• The U.S. Air Force seeks commercial sponsorship for its Morale, Welfare, and Recreation (MWR) program.
• This solicitation is not obligated by appropriated funds or nonappropriated funds; response is purely informational.
• Opportunities include access to military personnel and diverse events such as sports leagues, fitness centers, outdoor programs, and entertainment options.
• Participants may engage directly through brand exposure in marketing materials, on-site presence, and digital media.
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