AwardTotal Small Business Set-Aside (FAR 19.5)1$128K

ALANG Digital Marketingview on SAM.gov

DEPT OF DEFENSE › W7MT USPFO ACTIVITY ALANG 187

Posted Jun 10, 2026

Montgomery, AL

NAICS 541810 – Advertising Agencies

Sol # W50S6N-26-P-A019

Awardee: DIRECTIONAL AD-VANTAGE HOLDINGS, LLC

AI Summary

• ALANG requires digital advertising services through the procurement of a fixed-price contract.
• The acquisition is not set aside for small businesses due to it being an unrestricted full and open competition.
• Digital advertising campaigns are targeted at five local business locations across Alabama: Huntsville, Hoover, Mobile, and Dothan.

Description

The USPFO Activity for the Alabama Air National Guard (ALANG) awarded contract W50S6N26PA019 to Directional Ad-Vantage Holdings, LLC . The contract is for an "ALANG Recruiting Smartlite Campaign," which involves providing digital advertising services at five local business locations across Alabama, including Huntsville, Hoover, Mobile, and Dothan

Award Details

Contract #W50S6N-26-P-A019

Award DateJun 10, 2026

Amount$128K

AwardeeDIRECTIONAL AD-VANTAGE HOLDINGS, LLC

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Awardee LocationBoca Raton, FL, 33431

Classification

NAICS541810

PSC CodeR701

Place of Performance

CityMontgomery

StateAL

ZIP36108

CountryUNITED STATES

Contracting Office

OfficeW7MT USPFO ACTIVITY ALANG 187

CityMONTGOMERY

StateAL

ZIP36108-4824

Contacts

Douglas Seaton

douglas.seaton@us.af.mil

3343947528

Jeremy Hendrick(secondary)

jeremy.hendrick@us.af.mil

3343947410

Attachments (1)

Attachment 1