SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle. The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap. USAFA's objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities. SOLICITATION INSTRUCTIONS DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE. The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006. All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria. Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/809eb182d3684cf888e72245c42fe543/view CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis Submission Deadline: 18 Jun 2026, 10:00 AM MDT (See official CSO Call 006 posting for the exact deadline) Budget Limitation: The maximum budget for this effort is $65,000. Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document.