Notice of Intent to Sole Source: Gray Local Mediaview on SAM.gov

The USPFO for Hawaii intends to award a sole-source, firm-fixed-price contract to Gray Local Media (Hawaii News Now) on behalf of the Hawaii Air National Guard (HIANG) Recruiting and Retention Office for a base period of 12-months plus three 12-month options periods for digital and televised advertising campaign. This commercial service acquisition is conducted under Revolutionary FAR Overhaul (RFO) Part 12 (Acquisition of Commercial Products and Commercial Services) , utilizing simplified procedures pursuant to RFO 12.201-1 . The statutory authority which permits other than full and open competition for this acquisition is 41 U.S.C. § 1901 and RFO 12.102 (Restricting competition) , as only one source is reasonably available to satisfy the agency's requirement. Period of Performance: Base period: (Estimated) September 30, 2026 – September 29, 2027; Option Period 1: (Estimated) September 30, 2027 – September 29, 2028 Option Period 2: (Estimated) September 30, 2028 – September 29, 2029 Option Period 3: (Estimated) September 30, 2029 – September 29, 2030 Intended Source: Gray Local Media (Hawaii News Now) SOLE SOURCE JUSTIFICATION The HIANG Recruiting and Retention Office must engage its primary target demographic (physically fit young adults aged 18 to 25) for enlistment. High-visibility local sports broadcasting is the premier vehicle to reach this regional demographic. Gray Local Media (Hawaii News Now) holds the exclusive broadcasting and media distribution rights for University of Hawaii (UH) athletic events. No other media company or television network can broadcast these live games or provide corresponding digital and video advertising integrations within these specific high-traffic broadcasts. Because of this exclusivity, Gray Local Media (Hawaii News Now) is the unique source capable of placing HIANG Recruiting's digital and video advertising directly inside the televised games and related program packaging that commands the attention of the targeted local audience. Consequently, a solicitation to any other source would fail to satisfy the government's requirement for UH Athletics-centered broadcast reach. SCOPE OF WORK HIANG Recruiting and Retention is procuring digital/video advertising services to engage and recruit physically fit young adults (ages 18-25) into the HIANG. Distribution: Hawaii News Now channels (including K5) will display HIANG Recruiting digital advertising (video ads and virtual logos). Commercial Volume: A total of 691 commercials (per 12-month period) will be advertised among UH televised games. DESCRIPTION OF SERVICE HIANG Recruiting will utilize digital and video advertising showcasing and promoting various HIANG mission sets. --------------------------------------------------------------------------------------------------------------------------------------------------------------------- This notice of intent is not a request for competitive proposals. However, any interested party that believes it can m…