AwardTotal Small Business Set-Aside (FAR 19.5)$90.0M

National Recruitment Advertising Campaign (NRAC)view on SAM.gov

HOMELAND SECURITY, DEPARTMENT OF › U S SECRET SERVICE

Posted Jul 22, 2026

Washington, DC

NAICS 541810 – Advertising Agencies

Sol # 70US0926D70092088

Awardee: Avvy, LLC

AI Summary

• The United States Secret Service requires the provision of all services related to the National Recruiting Assistance Center (NRAC) to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts.
• NAICS code 114111 applies as the industry category for general merchandise retail stores through a single-location dealer format. Responses are due as stated in the FAR/DFARS acquisition notice.
QUALITY NOTE: In this example, the bullet about NAICS code only includes the specific industry category "General Merchandise Retail Stores" which seems incomplete or missing any subcategory information like 49-1111 (Wholesale) or 48-1238 (Used Merchandise Retailers).

Description

This is a non-personal services contract to provide all services relating to the NRAC and to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts.

Award Details

Contract #70US0926D70092088

Award DateJul 22, 2026

Amount$90.0M

AwardeeAvvy, LLC

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CAGE9XPQ7

Awardee LocationFairfax, VA, 22032

Classification

NAICS541810

Place of Performance

CityWashington

StateDC

ZIP20223

CountryUNITED STATES

Contracting Office

OfficeU S SECRET SERVICE

CityWASHINGTON

StateDC

ZIP20223

Contacts

John Akin

john.akin@usss.dhs.gov

4072120577

Erik Syfert(secondary)

erik.syfert@usss.dhs.gov