Pre-SolTotal Small Business Set-Aside (FAR 19.5)

Oregon Guard Recruitment Mediaview on SAM.gov

DEPT OF DEFENSE › W7NW USPFO ACTIVITY OR ARNG

Posted Jul 23, 2026

Due Jul 31, 2026

NAICS 541830 – Media Buying Agencies

Sol # W912JV26QTC05

AI Summary

• The campaign targets viewers aged 18-49 through strategically placed ads on KPTV Fox 12, including morning news programs, sports broadcasts, and lifestyle shows, to meet lead generation goals.
• Integration of on-air sponsorship with existing programming will improve brand awareness by placing key messaging in prominent spots.
• Performance reporting using ORARNG data will track campaign effectiveness against predetermined objectives, ensuring a high ROI for media spend and budget allocation.
• Proprietary analytical tools analyze recruitment outcomes and visibility to identify effective ad placements, on-air spots, and audience segments driving desired metrics.

Description

Development and execution of a comprehensive, data-driven television and streaming media campaign. The service includes ad placement, on-air sponsorship integration, and performance reporting to meet the ORARNG lead generation and brand awareness goals. Media buying, strategic consulting, data-driven audience targeting, and the use of proprietary analytical tools to track recruitment outcomes and visibility. The current requirement is a continuation and strategic focus on a high-ROI platform, KPTV Fox 12.

Classification

NAICS541830

PSC CodeR799

Contracting Office

OfficeW7NW USPFO ACTIVITY OR ARNG

CityKEIZER

StateOR

ZIP97303-0000

Contacts

Terrance Cage

terrance.d.cage.civ@army.mil

9713553435